Impact Awards Program
WCREW (Wisconsin chapter of CREW Network) is the leading organization in Wisconsin for women in the commercial real estate field. CREW Network is the industry’s premier business organization, consists of 14,000 professionals in over 80 major global markets.
CREW Network is represented by professionals in all aspects of commercial real estate thereby providing members with direct access to real estate professionals across all geographies and disciplines.
WCREW members are empowered by sharing their knowledge and experience with others in their community, while also learning from the insight and know-how of others. That’s why the focus is on networking programs such as professional development breakfasts or lunches, monthly networking events such as casual happy hours and coffee connections, behind the scene tours, annual golf outings, and the signature Impact Awards (formerly known as the Showcase Award ceremony) where unique and innovative commercial real estate developments in Wisconsin are recognized at an awards banquet. By growing and strengthening member networks, WCREW aims to create more opportunities for women in commercial real estate including development of leadership skills and business referrals.
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Impact Awards
Recognizing extraordinary leadership and achievement in commercial real estate
CREW recognizes extraordinary leadership and success in commercial real estate through an annual awards program and special recognition events. Our awards raise the profile and highlight the success of our members, partners and industry colleagues who are doing extraordinary things for CREW, their clients, companies, communities, and the industry.
2026 WCREW Woman of the Year - Bridget Kraus
Each year, WCREW recognizes a Woman of the Year who has made a meaningful impact on Wisconsin’s commercial real estate community through leadership, mentorship, collaboration, and a commitment to advancing the industry.
The 2026 WCREW Woman of the Year Award honors Bridget Kraus, Vice President of Marketing at Walbec Group, for her exceptional leadership, industry influence, and dedication to supporting and uplifting others. With more than 20 years of experience in commercial real estate and construction marketing, Bridget has led transformative initiatives that strengthen organizations, empower teams, and elevate the visibility of major projects across the region.
At Walbec Group, Bridget has built and mentored a high-performing marketing team while leading strategic brand initiatives that unify a 1,900-person organization across multiple states. Earlier in her career at Mortenson, she played a key role in marketing and community engagement efforts for high-profile projects including the Fiserv Forum and major healthcare developments.
Beyond her professional accomplishments, Bridget is widely respected for her commitment to mentorship, diversity, and community engagement. She has championed programs that support women in construction, helped establish the Wisconsin chapter of She Builds, and created opportunities for students to explore careers in construction and real estate through initiatives like the TechTerns program. Her leadership has also extended to the Society for Marketing Professional Services (SMPS) Wisconsin Chapter, where she served as President and helped guide the organization’s professional development and industry outreach.
Recognized with numerous industry honors—including Milwaukee Business Journal’s CMO of the Year and induction into the SMPS Fellows Class of 2025—Bridget continues to inspire others through her innovation, generosity, and unwavering commitment to lifting others as she climbs.
Through her leadership, mentorship, and passion for community, Bridget Kraus embodies the mission of WCREW and the spirit of the Woman of the Year Award.
Project of the Year
Baird Center Expansion
The Baird Center Expansion transforms Milwaukee’s convention landscape with a dramatic addition that significantly increases exhibition space, enhances visitor experiences, and strengthens the city’s ability to host national and international events. The expansion includes a striking architectural design, improved connectivity to downtown, and flexible event spaces that support large-scale conventions while showcasing Milwaukee’s lakefront and skyline. This transformative project positions the city as a premier destination for business, tourism, and economic growth.
Milwaukee, WI | 1.3 Million SF
Owner: Wisconsin Center District
Architect: TVS Design / Eppstein Uhen Architects
General Contractor: Gilbane | Smith Joint Venture
Community Impact
Concordia 27
Concordia 27 (C27) transformed three historic buildings in Milwaukee’s Near West Side into a vibrant community hub that brings together nonprofit organizations, critical services, and affordable housing. The adaptive reuse development supports neighborhood revitalization by providing community gathering spaces, workforce resources, and programs addressing food access, health, and economic opportunity. The project also includes 33 affordable workforce apartments, helping strengthen long-term stability in the neighborhood.
Milwaukee, WI
Owner/Developer: Wiegand Enterprises
Architect: Quorum Architects, Inc.
General Contractor: Greenfire Management Services
Judges' Choice
Davidson Park
Davidson Park is a transformative redevelopment that converted nearly five acres of underutilized asphalt parking lot at Harley-Davidson’s Milwaukee headquarters into a vibrant civic green space. Designed as an inclusive public park, the project features diverse gathering spaces including a sunken amphitheater, nature-focused playground, market street, and landscaped plazas that support community events, performances, and neighborhood gatherings. Through thoughtful design, native plantings, and community collaboration, Davidson Park creates a welcoming destination that celebrates Milwaukee’s heritage while fostering connection, recreation, and environmental stewardship.
Milwaukee, WI | ~5 Acres
Owner: Harley-Davidson Foundation
Architects: Heatherwick Studio & HGA
General Contractor: Greenfire Management Services
People's Choice
Voting for the People's Choice.
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